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Interactive tie-in with 'Fashion Star' show.
May 7, 2013
By: TOM BRANNA
Editor
Maybelline New York launched a “flagship collaborative experience” with BrightLine television solutions and NBC’s Fashion Star. The project showcases Maybelline New York products and makeup artist tutorials straight from the Fashion Star runway. The interactive experience allows viewers to go behind-the-scenes with celebrity makeup artist, Julianne Kaye for runway secrets and how-to beauty videos from this season’s winning makeup looks. “Reaching our core consumers through innovativ...
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